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In 'The Ride of a Lifetime,' Robert Iger shares his experiences and the lessons he learned during his 15 years as CEO of The Walt Disney Company. The book covers his early career, his rise to the CEO position, and his strategic decisions that transformed Disney into a global media giant. Iger discusses key acquisitions like Pixar, Marvel, and 21st Century Fox, and emphasizes the importance of leadership principles such as optimism, courage, decisiveness, fairness, and integrity. He also reflects on his relationships with influential figures like Steve Jobs and George Lucas, and how emotional intelligence played a crucial role in his business dealings. The book provides insights into Iger's vision for Disney, which included a focus on high-quality branded content, embracing technology, and expanding globally.