194: Business Results by Doing Our Greenest, with Christina Kull Martens

Christina Kull Martens Author, Bring Your D.O.G. to Work: A (Green) Person’s Best Friend* Christina also appeared on episode 96: How To Get Buy-In For A New Initiative D.O.G. = doing our greenest! We don’t tend to have as much ownership in the workplace as we do at home on sustainability and waste reduction. “If you’re not measuring it, it doesn’t get done.” -Christina Kull Martens Change your conversation to what the other party would find of value. The business case is what will get movement from senior leaders. “Try honestly to see things from the other person’s point of view.” -Dale Carnegie Greenwashing is when you’re telling people that the organization is green (or has taken one green action) without really making it a sustainable project. Get employee buy-in on green programs first before you start marketing to others. Pick one thing you can get traction on first and do that well, before you try to do other projects. Here are some of the obvious actions that leaders can take: Office supply sharing for surplus supplies Implement pledges for taking green actions Read the book Avoid motivating through fear, since that’s not sustainable — fun is sustainable! Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.