Change Signal

Trust: Your Change Leader Superpower? Rachel Botsman

34 snips
Jun 4, 2025
Rachel Botsman, a leading expert on trust and an Oxford University fellow, dives into the critical intertwining of trust and change. She reveals that resistance isn't a problem but a sign of engagement and debunks the myth that trust influencers only come from expected sources. Botsman emphasizes the necessity of patience in change leadership, advocating for a culture that values fragility and care over quick fixes. With her intriguing notion of trust as a 'confident relationship with the unknown,' she challenges leaders to embrace ambiguity and prioritize humanity in their strategies.
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INSIGHT

Segment by Trust States

  • People exist in different "trust states" depending on their tolerance for uncertainty and perceived risks.
  • Change communication must be segmented like marketing to address these diverse trust states effectively.
ADVICE

Leverage Trust Influencers

  • Identify your organization's trust influencers, often unexpected people, to build social proof for change.
  • Clearly communicate the personal benefits of change to motivate individual engagement.
INSIGHT

Resistance Signals Engagement

  • Resistance often signals deep investment, not negativity; it's a sign of caring about getting change right.
  • This friction is a form of energy that should be engaged thoughtfully and not dismissed as opposition.
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