The Matt Gray Show

how I got 172,000 YouTube subscribers in 100 videos (do this) I EP 104

16 snips
Sep 16, 2025
Discover the key strategies behind a YouTube channel that skyrocketed to 172,000 subscribers with just 100 videos. Learn about the importance of crafting engaging content through impact hooks and strong value delivery. Explore the essential production processes and how assembling a talented team can boost viewer loyalty and conversions. Uncover the proven systems that can elevate your brand and help you succeed in the creator economy.
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ANECDOTE

From Backyard Podcasts To 172k Subs

  • Matt Gray started recording backyard interviews with just a mic and lots of iterations.
  • He grew to 172,000 subs by refining packaging, titles, and thumbnails over time.
ADVICE

Nail The First 30 Seconds

  • Hook your viewer in the first 30 seconds with a pattern interrupt, promise, and proof.
  • Study successful videos' first 20 seconds and adapt the language to your niche.
ADVICE

Stack Value And Use Two CTAs

  • Stack concrete value: teach the what, the how, and specific steps with no fluff.
  • End with 1–2 CTAs including a free system and an offer for deeper help.
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