The Game Changing Attorney Podcast with Michael Mogill 403. AMMA — How To Scale Beyond Growth Basics
What if the secret to never running out of content, leading an AI-enabled firm, and creating unforgettable client experiences was simpler than you think?
In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle three questions every law firm owner should be asking right now. From staying fresh after 400 podcast episodes to making AI work for your team, and even raising the bar for client experience, this conversation is packed with insights you can apply immediately.
Here’s what you’ll learn:
- How to stay relevant without reinventing the wheel and why repetition is often your most powerful tool
- The right way to leverage AI in your firm so it empowers your team instead of replacing them
- Why client experience is the real growth driver and how to audit every touchpoint to make it exceptional
Your content, your systems, and your client experience do not need to be complicated, but they do need to be intentional.
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01:52 – Back from New York: Broadway shows, Bluey’s house, and family adventures
05:26 – How to keep creating fresh content after 400+ episodes
07:51 – Why repetition beats constant reinvention in business and leadership
10:46 – The power of message timing, brand affinity, and consistent communication
13:55 – How to bring AI into your firm and use it to empower your team
18:02 – Auditing workflows to find the best use cases for AI
19:22 – Why client experience is the true growth driver for law firms
21:03 – Lessons from world-class restaurants on service, feedback, and continuous improvement
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Links & Resources:
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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- 398. Why Generosity is the Most Underrated Growth Strategy in Law with Randy Kessler
- 391. AMMA — The $100K Marketing Question Law Firms Keep Getting Wrong