Retail Gets Real 376. How Target’s consumer-first strategy drives success
Target hits the bullseye when it comes to serving its customers. Rick Gomez, Target’s executive vice president and chief commercial officer, joins us to talk about Target’s winning merchandising strategy, his favorite consumer trends and how shopping habits have evolved in recent years. He also shares the biggest lessons he’s learned in his illustrious career.
(00:00:00) Introductions
(00:01:19) Gomez’s career journey
(00:06:18) His most challenging and rewarding moments
(00:08:58) The secrets behind Target’s magic merchandising
(00:12:51) Top retail trends
(00:15:04) Shifts in consumer shopping habits
(00:17:01) Gomez’s best career advice
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Related:
• How Target’s people-first culture and leadership programs are driving success