How to Make Google Work for You: SEO, Ads, and Optimization Tactics with Oscar Quesada | The Better Than Rich Show Ep. 182

Oscar Quesada, a leading digital marketer, breaks down the key differences between sales and marketing, and why understanding both is essential for growing your business. He shares practical strategies on how to get more leads, the importance of a clear message, and how to optimize your website for success. Oscar also talks about the five key metrics every business owner should track and the power of SEO and Google My Business. Beyond marketing, he discusses how to build a successful business without sacrificing family, offering a refreshing perspective on balancing work and personal life.

Chapters:

• 00:00:00 The Cost of Advertising vs. Building a Brand
• 00:00:36 Meet Oscar Quesada: Marketing Expert
• 00:03:07 Understanding Marketing and Sales
• 00:04:37 Key Metrics for Marketing Success
• 00:05:54 The Importance of Clear Messaging
• 00:16:15 Optimizing Your Website for SEO
• 00:21:05 Leveraging Google Tools for Better Marketing
• 00:29:44 Exploring Social Media and Paid Ads
• 00:30:15 Understanding Leads and Conversions
• 00:31:57 Skepticism Towards Google Reps
• 00:34:00 Balancing Business and Personal Life
• 00:37:28 Oscar's Personal Journey and Faith
• 00:39:59 Cultural Differences and Opportunities
• 00:46:59 Networking and Collaboration in Business
• 00:49:54 Final Thoughts and Recommendations

Connect with Oscar Quesada here:

• Oscar on LinkedIn: https://www.linkedin.com/in/osqueza/ 
• Lifedge: https://lifedge.online/ 

Book Recommendations:

• The Bible
• Take the Stairs by Rory Vaden: https://tinyurl.com/3few7jas

Connect with The Better Than Rich:

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