GaryVee worked at his family’s liquor store until he was 34, but even as he loaded up cases of Dom Pérignon in his friends’ BMWs, he knew exactly where he was headed. He grew his father’s company from $4 million to $60 million in annual sales before leaving to start his own thing from scratch. His company grew to over 800 employees just nine years later, servicing clients like PepsiCo and GE. Today’s episode is a masterclass in day-trading attention and social media marketing. Gary reveals his best tactics for mastering modern advertising from his new book, Day Trading Attention.
GaryVee, is a serial entrepreneur, a New York Times bestselling author, and one of the leading marketing experts in the world. He is the chairman of VaynerX and CEO of VaynerMedia and Veefriends.
In this episode, Hala and Gary will discuss:
- Why humility is a strong competitive advantage
- The importance of doing what you love
- Why entrepreneurs must have the stomach to fail
- How he can guess the next hot thing
- Why money does not buy happiness
- The interest graph trend on social media platforms
- Going viral vs focusing on valuable content
- His approach to niching down for more relevance
- His ‘day trading attention’ framework for modern advertising
- Why it’s essential to know pop culture
- Why strategic organic content is the most important thing in marketing
- The importance of storytelling
- And other topics…
GaryVee, is a renowned entrepreneur and CEO of VaynerMedia, part of the larger VaynerX holding company, which includes several subsidiaries. A leading thinker on digital trends, he helps major brands stay culturally relevant. Gary has made successful early investments in major tech companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. He is a prolific content creator with over 44 million followers across various social media platforms. He is also the bestselling author of several books, including his latest, Day Trading Attention. Gary hosts the top-rated podcast, The GaryVee Audio Experience, and was named to the Fortune list of the Top 50 Influential people in the NFT industry.
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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)