Don’t None Of Us Want To Go First With Autonomous Driving: The Tech Jawn 96
Aug 29, 2023
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This podcast discusses various tech topics, including the upcoming release of iOS Beta 17, Apple's surprising support for a right-to-repair bill, Tesla facing lawsuits on autonomous vehicle deaths, a UK study on autonomous driving accuracy, San Francisco's sentiments towards autonomous taxis, and AI and ML in advertising. They also explore the features of the iOS password manager, Apple's gradual support for right to repair, the responsibility for accidents with autonomous driving, and the challenges faced by black creators in finding advertisers for their content.
Black creators struggle to find sponsors due to conversational themes that may not align with legacy advertising tools.
Advertisers often lack insights into buying inventory in black communities, leading to a targeting of more generalized markets.
By utilizing AI and machine learning tools like Sounder, advertisers can better understand and engage with diverse audiences, leading to increased advertising revenue.
Deep dives
Black podcast listenership surpasses other demographics
According to a report from Urban One and Sounder, 43% of black adults have listened to a podcast in the last month, compared to 39% of other demographics combined.
Challenges for black podcast creators in finding sponsors
Black creators struggle to find sponsors due to conversational themes that may not align with legacy advertising tools. Advertisers often lack insights into buying inventory in black communities, leading to a targeting of more generalized markets.
Importance of culturally competent advertising
Black audiences are highly engaged and active. By utilizing AI and machine learning tools like Sounder, advertisers can better understand and engage with diverse audiences, leading to increased advertising revenue.
Increased visibility for black voices in podcasting
AI technology like Sounder's can provide data-backed insights to advertisers, debunking misconceptions about objectionable content and providing opportunities for black creators to generate revenue.
Opportunities for advertisers to reach the black community
African American listeners are more likely to act on podcast sponsorships, making them a valuable target market. Advertisers that invest in culturally competent strategies can tap into the spending power of the black community.
Brothatech downloaded and installed iOS Beta 17 which is expected to be officially released next month.
Apple is, oddly supportive of SB 244, a right-to-repair bill being considered in California and we ponder why.
Tesla is facing its first lawsuits on autonomous vehicle deaths. A UK study reports that autonomous driving systems are less accurate for children and darker-skinned pedestrians, and, San Franciscans feel some kind of way about autonomous driverless taxis.
And, Urban One and Sounder released a report on how AI and ML are making it easier for advertisers to scale on content for Black-targeted audiences.