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Challenges and Opportunities for Black Creators
This chapter explores the challenges black creators face in finding sponsorships and advertisers for their content, highlighting the disproportionate marginalization of black creators in the advertising community. It discusses Sounder's AI technology that can accurately interpret African American vernacular English and cultural references, increasing the chances of finding advertisers. The chapter also emphasizes the importance of companies catering to the needs of black consumers and the desire for data on the effectiveness of the AI tool.