Ep 309: This NEW Instagram Launch Strategy Is Changing Digital Marketing (with Brittany Roberts)

In this episode, I interview Brittany Roberts, the mastermind behind the Instagram Launch Lab, about her innovative product launch methods that emphasize simplicity and creativity.

Brittany helps online coaches and creatives build launches that everyone wants a piece of — by turning Instagram into their hottest launch asset.

She's an award-winning Social Media Manager and the creator of Instagram Launch Lab, where she teaches a show-stopping, scroll-stopping strategy that transforms casual followers into paying clients.

Brittany has led organic strategy for multiple six- and seven-figure women-led brands, and created standout campaigns for names like My Muscle Chef, Royal Caribbean, and Later.

Since starting her own brand in 2020, she has coached hundreds of women internationally and grown an engaged Instagram audience from scratch.

Brittany is a creativity-led strategist, and the host of The One Woman Show — which debuted at #3 in the Australian Marketing Charts.

Key takeaways from this episode include:

• Evolving Launch Strategies: Brittany shares her shift from traditional funnels to using Instagram's "Close Friends" for more relaxed audience engagement.
• Curated Content: Short, engaging videos allow followers to learn without feeling overwhelmed, making content digestible.
• Simple Launch Processes: A three-day training series can effectively foster engagement without complexity.
• Boosting Participation: Gamified elements and exclusivity enhance interaction rates with her audience.
• Soft Selling Techniques: Gradual calls to action lead participants through a nurturing process to a final offer.
• Feedback for Improvement: Continuous refinement of her approach based on audience reactions drives success.

Brittany's success illustrates how simplifying launches can lead to substantial results. Tune in for actionable insights to elevate your launch strategy!

Chapters:
0:00: Introduction to a New Launch Strategy
1:16: The Shift Away from Fancy Funnels
5:10: Embracing Instagram Stories for Engagement
9:24: Building Exclusivity with Close Friends
14:58: Innovative Ways to Opt-In
19:59: The Close Friends List Strategy
25:59: Adapting to Changing Marketing Strategies
27:14: Content Structure for Instagram Stories
30:48: Educational Challenges and Takeaways
38:48: Call to Action and Conversion Strategies
46:55: Planning and Prep for Launch Series
52:21: Wrapping Up and Resources Available

Email Brittany: brittany@thesocialbritify.com

She can be found on socials @thesocialbritify

The Instagram Launch Lab: https://thesocialbritify.com/instagram-launch-lab

Can We Be Honest About Launching? Podcast: https://podcasts.apple.com/bb/podcast/can-we-be-honest-about-launching-the-campaign/id1857551172

Want to grow your business with YouTube? It's a great option! Learn my strategy here: https://creatorfasttrack.com/workshop-registration

FREE Resources to Grow Your Online Business:

• The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-in
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.

Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
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• Learn more about Gillian: https://gillianperkins.com 
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