Episode 754: I Stole This Listing Idea and It Works

Most listing presentations sound the same. Same promises. Same slides. Same hope the seller doesn’t interview the next agent. In this episode, I walk through a certified pre owned home checklist we’ve been using and refining for years after a friend showed it to us. And yes, it quietly changes how sellers and buyers see a listing.

This is top 7 of the top 7 videos on this channel, and we’re resurrecting because agents need a reminder on how to stand out without inventing something flashy or weird. This is not flashy. It’s structured. And it works because people trust effort they can see.

I break down how to use inspections, certifications, warranties, documentation, and presentation to turn a regular listing into something that feels safer, cleaner, and easier to say yes to. This covers listing presentation ideas, certified pre owned homes, seller value strategies, buyer trust signals, real estate marketing systems, home inspections, pre listing checklists, and agent differentiation that does not rely on hype.

Once you see this, you’ll realize most listings fail because they feel unfinished.

What you’ll take away:
• A certified pre owned checklist you can adapt to your market
• How inspections and documentation change buyer confidence
• Why sellers respond better to structured offers
• How to position listings so they feel handled, not risky

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