How is making a roadmap like cooking? | Gabrielle Bufrem
Nov 10, 2023
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Gabrielle Bufrem, Product Leadership Coach, discusses the purpose of a roadmap and the role of a product manager as a translator. They highlight the importance of happiness in roadmaps, explore common patterns in experience and platform teams, and emphasize the significance of shipping code faster and delivering value. Roadmapping advice is compared to the concept of 'mise en place' in French cooking.
The purpose of a roadmap is to align everyone involved in the product development process and communicate the team's focus, objectives, and desired outcomes.
Stakeholder management is crucial for effective roadmapping, and product managers should tailor their communication to address stakeholders' concerns and priorities while highlighting the benefits of roadmap decisions.
Deep dives
The Purpose of a Roadmap: Communication and Goal Alignment
The purpose of a roadmap is to communicate the team's focus, objectives, and desired outcomes to internal stakeholders and even customers. It serves as a tool for aligning everyone involved in the product development process, including product managers, designers, engineers, leadership, marketing, sales, and customer support teams. The roadmap should provide clear and detailed information to the team while presenting a more high-level view for the company and customers.
Stakeholder Management: Understanding Needs and Explaining Decisions
Stakeholder management is a crucial aspect of roadmapping. Product managers need to understand the concerns and priorities of different stakeholders, both internal and external, and tailor their communication accordingly. By explaining the rationale and benefits behind roadmap decisions, product managers can gain the trust and respect of stakeholders, even when they may not fully agree. Effective stakeholder management involves considering what each stakeholder cares about and presenting information in a way that highlights the 'what's in it for them' perspective.
Product Leadership: Balancing Saying 'No' and Building Relationships
Product leadership involves the challenging task of saying 'no' while still maintaining positive working relationships with stakeholders. Product managers need to prioritize the team's objectives and make tough decisions that align with the product strategy. Effectively managing stakeholders involves understanding their concerns, expectations, and motivations, and positioning decisions in a way that demonstrates alignment with their goals as well as the overall business objectives. Building trust and respect through effective communication is essential for successful stakeholder management.
Roadmap Best Practices: Outcome-driven and Minimalist
Best practices for roadmapping include focusing on outcomes rather than specific features or outputs. An outcome-driven roadmap communicates what the team aims to achieve and links desired outcomes to the product's strategic goals. It is essential to avoid overwhelming the roadmap with excessive detail and unnecessary commitments. Roadmaps should be concise, simple, and tailored to the needs of different audiences. The use of simple visual tools like sticky notes or clear slide presentations can effectively communicate the team's focus and priorities.