In our premiere video episode, Courtney Vermette, Associate Creative Director at Refine Labs, walks Cassidy and Carl through a teardown of toast’s website, email, and paid social strategies.
On the website, Courtney assesses the use of video, copy (including the effectiveness, necessity, and consistency of puns), and calls to action across several different pages. Then, she moves to email in order to point out some similar strengths and weaknesses in line with and contrast to the website. Finally, she pulled up three of toast’s paid social ads and the team chatted through different ways to use design elements that could boost engagement and conversion rates.
This walkthrough is an incredible opportunity to ask yourself the same questions and analyze your own materials for the same qualities.
Stacking Growth | The B2B Marketing Podcast