
Masters of Scale Rapid Response: Crisis data is the story of our times, says Crisis Text Line founder
Apr 2, 2020
Nancy Lublin, the founder and former CEO of Crisis Text Line, shares her insights on the urgent need for mental health support during the COVID-19 pandemic. She emphasizes how data reveals emotional trends, like rising anxiety and grief, allowing counselors to effectively address user needs. Lublin advocates for better coordination among social services and highlights the role of trained volunteers in providing empathy-driven support. She also discusses the importance of kindness and community resilience in navigating crises.
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Virus Data Correlation
- Crisis Text Line's data reflects real-time anxieties mirroring COVID-19's spread.
- The top 15 states with COVID-19 cases are also the top 15 states with virus mentions.
Mom as Solace
- The word "mom" has shifted from a source of stress to one of solace during the pandemic.
- People are turning to their mothers for comfort and support, showing a positive trend.
Short-Term Focus
- Frame overwhelming situations with short-term goals, like "What will you do tonight to stay strong?".
- Focusing on immediate actions helps reduce anxiety during uncertain times.

