[Top Agency Series] How To Make the Most Of OTT/CTV Advertising With Todd Porch

Todd Porch is the President of Strategus, the leading Connected TV/Over-the-Top managed service provider recognized on the Inc. 5000 list as one of the fastest-growing companies in the US for five consecutive years. As an innovation leader in data-driven CTV advertising, Strategus provides a full suite of managed services, including attribution, targeting, optimization, reporting, and analysis.

Todd is a senior executive with proven results in leading businesses at all levels of growth. He has worked at well-known organizations, including Effectv, Comcast Technology Solutions, Yahoo!, and Sprint. Currently, he serves as an Adjunct Professor at the University of Denver in the Executive MBA Program, teaching strategy and leadership.

Do you need help with the ROI of your advertisements? What's the best channel to leverage, and where can you get the support you need to reach the right audience? 

Almost every household has a TV. According to digital media executive Todd Porch, marketers should leverage this medium to advertise their brands. He recommends partnering with experts who can help them navigate the complex over-the-top and connected TV ecosystem and drive campaign strategy, efficiency, and performance.

In this inspiring episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Todd Porch, President of Strategus, to discuss how they help marketers with OTT/CTV advertising. Todd talks about Strategus and what it does, a case study of how it helps its clients, how it does targeting from a radio and TV perspective, and its growth strategies.