Worklife with Adam Grant will.i.am on AI — and the future of creativity
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Mar 12, 2024 
will.i.am, the seven-time Grammy-winning frontman of The Black Eyed Peas, explores the intersection of music and technology. He shares insights about his role as the director of creative innovation at Intel and his groundbreaking projects, like streaming a song from Mars. The discussion dives deep into AI's potential in enhancing creativity and the delicate balance between human intuition and technological support. They also contemplate data ownership in an increasingly digital world and the essence of true creativity in the age of AI.
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Scoring Commutes
- will.i.am, while working with Mercedes on electric vehicle sounds, found simulating engine noise challenging.
- He proposed scoring commutes by using car data inputs to generate music based on driving actions.
Creativity Gap
- Highly creative people often struggle to explain their ideas effectively.
- This difficulty stems from the need to shift between divergent, nonlinear thinking and convergent, linear communication.
Evolving Identity
- Adam Grant asks will.i.am about his evolving identity beyond music.
- will.i.am explains he sees himself as a tech entrepreneur, driven by unrealized visions.