Worklife with Adam Grant
will.i.am on AI — and the future of creativity
Mar 12, 2024
will.i.am, the seven-time Grammy-winning frontman of The Black Eyed Peas, explores the intersection of music and technology. He shares insights about his role as the director of creative innovation at Intel and his groundbreaking projects, like streaming a song from Mars. The discussion dives deep into AI's potential in enhancing creativity and the delicate balance between human intuition and technological support. They also contemplate data ownership in an increasingly digital world and the essence of true creativity in the age of AI.
31:46
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Quick takeaways
- AI can revolutionize music by creating personalized driving experiences through unique music scoring systems.
- AI can enhance human creativity by serving as a tool to spark ideas and save time in various fields.
Deep dives
Exploring the Sound of Contemporary Latin Music
Contemporary Latin music is described as a colorful, energetic party in your ears, merging traditional Latin beats with modern influences from pop, hip hop, and electronic genres. Will.i.am shares his experience working on changing the sound of driving in a car by using AI to create music based on various inputs like acceleration, brake use, and GPS data. By blending technology and music, Will.i.am envisions a future where daily commutes are scored with music tailored to enhance the driving experience.
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