Tropical MBA: Entrepreneurship & Founder Lifestyle #820 Top 5 SEO Tactics That Still Work in 2025 with Sean Markey
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Aug 14, 2025 In this discussion, Sean Markey, founder of ranks.com and SEO newsletter creator, shares top strategies for navigating the evolving SEO landscape in 2025. He introduces concepts like parasite SEO and the efficacy of aged domains, explaining how they can boost organic traffic. Sean also reveals how small channels are thriving financially and the importance of cultivating community over following trends. With insights on leveraging Reddit and adapting to AI-driven algorithms, listeners gain valuable tools to thrive in the digital marketing world.
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AI Overviews Are Decoupling Clicks From Impressions
- Google now serves AI-generated overviews that answer queries without clicks.
- Impressions can rise while clicks fall, decoupling traffic metrics.
Buy Properties To Capture Informational SERPs
- Buy established sites to gain access to informational SERPs your product site can't reach.
- Use acquired properties to promote your offers and capture multiple spots on a results page.
Outreach Tactics For Acquiring Digital Assets
- Hunt for digital assets where your audience congregates and reach out relentlessly.
- Contact owners or mods with professional or casual approaches to negotiate acquisitions or takeovers.