The Expansive 250 Episodes: A Journey of Growth
Jun 20, 2025
Celebrate a significant milestone as the hosts reflect on 250 episodes of growth and friendship. They dive into the changing landscape of the publishing world, revealing the challenges of declining book sales and the impact of AI on content creation. Enjoy lighthearted musings on identity, including the fun of being a 'trophy husband' and the liberating effects of travel. The conversation also touches on personal branding and the importance of storytelling in shaping our realities. Plus, they share exciting future travel plans!
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Episode notes
Podcast to Bestseller Anecdote
- Eric Kruger and John Sonne celebrated turning their podcast into a Nielsen bestseller book, marking a big milestone.
- They discovered book sales are declining similar to CD sales due to shifts in how people consume content.
The Changing Future of Books
- Book sales are diminishing globally as people prefer instant and diverse content like podcasts and YouTube.
- The large B2B corporate book market, with customized editions, shows more potential than individual consumer sales.
AI's Impact on Content Quality
- AI is flooding the market with mass-produced average books, making it harder to find quality content.
- Personalized AI agents will soon help users navigate and curate vast information efficiently.