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30-Day Window
- A book's first 30 days are crucial for its success, especially in bookstores.
- Initial sales determine shelf space and online visibility, impacting future sales.
Book Launch Analogy
- James L. Rubart compares a book launch to an airplane's takeoff.
- Most fuel is used reaching cruising altitude, just like initial launch efforts drive long-term success.
Book Launch Course
- Consider the 'Book Launch Blueprint' course for a structured launch plan.
- It's a 28-day cohort-based program with daily homework and live Q&A.