Coffee & Compete #73 - Embedding Compete DNA Across the Organization | Brad Lawless, Movista
Product Marketing Manager Brad Lawless sits down with host Adam McQueen to talk about how Movista deploys competitive intelligence and competitive enablement at scale in a highly competitive industry.
This interview was recorded in beautiful Scottsdale, Arizona during SCIP IntelliCon 2023.
Make sure to check out Klue's YouTube channel for the full 4K video of the interview.
Timestamps:
(00:04) Introduction with Adam and Producer Ben
(04:01) Three competitive intelligence takeaways
(05:57) The evolution of Movista's compete program
(08:01) Closing the competitive revenue gap
(10:45) How Movista's market is getting more crowded
(15:20) How compete can influence customer retention
(20:31) Proving ROI to leadership
(26:01) Embedding compete DNA across the organization
Team:
Host: Adam McQueen
Producer: Ben Ronald
Post Production: Grayson Ottenbreit
Audio Editor: Michael Panes
Music Credits
Intro Music: The Podcast Intro by Music Unlimted
Rapid-Fire Music: Los Angeles by Muzaproduction
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses.
Host: Adam McQueen
Production: Grayson Ottenbreit
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About the Compete Network:
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.