Creating Processes for Following Up With Leads With Camela Thompson

Camela Thompson is the Vice President of Marketing at CaliberMind. This leading B2B revenue analytics platform looks at every sales and marketing touchpoint to help marketers make sense of their data to enable confident decision-making and faster growth. With experience in the marketing world, Camela has also spent over 15 years in revenue operations in the technology industry, growing successful startups such as Qumulo, ExtraHop Networks, and CDK Global (formerly Cobalt). She is also the host of The Revenue Marketing Report podcast.

In this episode:

We've all had experiences when we reach out to a company or a person and never get a response. It makes us feel unimportant, and any chance of them receiving our business is lost. So, what's the most effective process for turning those leads into clients?

With an extensive background in marketing and growing businesses, Camela Thompson knows that if you don't have a responsive follow-up system in place to engage with leads, you'll lose motivated potential clients. The main focus is to have a method of tracking your leads and a system of next steps to engage with them. It's also essential to make communication personal and identify and understand your leads' struggles, desires, and needs to determine if your lead is in your target market. Formulating an organized approach and developing a responsive process will enable you to secure more clients and grow your business.

Camela Thompson, the Vice President of Marketing at CaliberMind, joins Adi Klevit in this episode of the Systems Simplified podcast to talk about developing creative processes for following up and optimizing business leads. Camela shares tips for identifying your ideal leads, determining the frequency of communication, and maintaining an integrated CRM.