In this week's episode I visit my friend Justin Ahrens (@justin.ahers) in Eugene Oregon and chat about his new gym and clothing brand that have been doing quite well in a short period of time. We discuss a lot about how he runs his gym, why branding is important, and how the vibe is everything. Did I mention that Justin just happens to be a CrossFit Games podium finisher for the team division? And he’s been in the game for just as long as I have. Side note... In college he was a competitive golfer. Weird huh?

Anyway, this is a great easy listen that reiterates how important the “little things” are in business and life. Hope you enjoy it and follow Justin and his new clothing brand called Treeline.

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Show notes: http://www.shruggedcollective.com/rc-ahrens

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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

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