The Storytelling Lab
Knowing Your Internal Story So You Can Effectively Share Your External Stories
Feb 12, 2024
Explore the impact of storytelling on brand narratives and the importance of a continuous system of stories. Learn about the Wright brothers' connection to the Outer Banks and their brave supporters. Understand the role of visionaries and integrators in a team through examples. Discover the significance of company narrative and the role of leaders in alignment. Learn how to effectively tell your story and find special offers from sponsors.
22:27
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Quick takeaways
- Understanding and subscribing to the overall brand narrative leads to cohesion and success.
- Capturing the essence of the moment is more important than focusing on tools or techniques.
Deep dives
The Importance of Two Sets of Stories
Most people think that being good at storytelling is enough, but there are actually two sets of stories to focus on - the overall brand narrative and the smaller stories that contribute to it. These smaller stories are the pieces that fit into the larger narrative. When everyone in the organization understands and subscribes to the overall narrative, it leads to cohesion and success.
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