EP. 2548 ITA Masterclass "ITA Connects - Decoding the U.S. market: importing, policy, and promoting Italian wine" | wine2wine Vinitaly Business Forum

Dec 6, 2025

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Welcome to episode 2548 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, ITA Masterclass "ITA Connects - Decoding the U.S. market: importing, policy, and promoting Italian wine".

Speakers: Bill Terlato, Roger Murry, Ted Campbell, Kristen Reitzell

Moderator: Stevie Kim

The U.S. remains a strategic market for Italian wine, but success requires navigating not only the three-tier system but also the policy environment in Washington. This interactive masterclass, organized by ITA – Italian Trade Agency, brought together four leading voices shaping the future of Italian wine in America.

Bill Terlato (Terlato Wine Group), who has the unique distinction of having imported, distributed, marketed, and produced luxury Italian wines for decades, shares the importer’s perspective. Ted Campbell (Winebow) provides insights on portfolio strategy and category trends, representing one of the most influential Italian portfolios in the U.S. Roger Murry (Akin Gump Strauss Hauer & Feld LLP) provides insights on trade policy, regulation, and advocacy, highlighting how coalitions like the U.S. Wine Trade Alliance influence market access. Kristen Reitzell (Jackson Family Wines) focuses on communication and branding, exploring how Italian wine can stay relevant with today’s and tomorrow’s U.S. consumers.

Moderated by Stevie Kim, each panelist presented a wine from their portfolio as a narrative cue, then expanded into milestones, current challenges, and future opportunities. The session underscores ITA’s role as the institutional bridge connecting Italian producers to U.S. stakeholders across business, policy, and communication.

The Italian Wine Podcast is proud to be a media partner of wine2wine Vinitaly Business Forum and is pleased to present this series of conversations from Vinitaly.USA in Chicago. wine2wine Vinitaly Business Forum is an international wine business event, held annually since 2014. This year the Forum was held alongside Vinitaly.USA in Chicago, taking it outside of Verona for the first time.

About ITA – the Italian Trade Agency:

ITA – the Italian Trade Agency is the Governmental agency that supports the business development of our companies abroad and promotes the attraction of foreign investment in Italy.

With a motivated and modern organization and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. Using the most modern multi-channel promotion and communication tools, it acts to assert the excellence of Made in Italy in the world.

Connect: https://www.ice.it/en/

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