The Rich Somers Report The Truth Behind Tequila: Why it's the Cleanest Alcohol and Revealing the Class Action Lawsuits | Robert Laird E384
Aug 12, 2025
Robert Laird, CEO of Dios Azul Tequila, shares his insights into the tequila industry, stressing that not all tequila is pure. He exposes shady practices such as deceptive aging and additives that compromise quality. Laird discusses the growing class action lawsuits targeting celebrity brands and how to discern authentic tequila. He emphasizes tequila's unique production methods and cultural significance, highlighting its potential as a cleaner spirit compared to others. Perfect for lovers of tequila or anyone curious about what they're really drinking!
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Tequila Often Shares The Same Source
- Most commercial tequila brands come from a small number of distilleries and are often white-labeled by multiple brands.
- Robert Laird highlights that there are roughly 157 distilleries producing the bulk of brands worldwide, making many products identical at source.
Brand Began From A Job-Site Introduction
- Dios Azul originated when a family member doing drywall on Laird's project introduced him to Pedro Partida's artisanal tequila.
- Pedro returned to his family distillery practices in Amantitán and helped create the brand's authentic product.
Check Agave Age And Production
- Check agave harvest age and production methods to judge tequila quality.
- Laird advises looking for agave pulled at seven to eight years and traditional processing like stone crushing.