

E66: Stephen Yalof CEO of Tanger | How to Build High-Trust Teams & Future-Proof Retail
Jun 10, 2025
In this conversation, Stephen Yalof, the CEO of Tanger and former executive at Macy's and Gap, dives deep into his journey through the retail landscape. He shares pivotal insights on building high-trust teams and navigating the retail evolution reshaped by COVID-19. Stephen discusses the innovative use of AI to enhance customer engagement and operational efficiency. He also reflects on his personal transitions and the importance of empathy in leadership, offering practical advice for young professionals navigating their careers.
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Episode notes
Shopping as Entertainment
- Customers treat shopping as entertainment, evident by strong traffic despite economic worries.
- Shopping centers must evolve to offer varied experiences beyond just retail to stay relevant.
Loyalty Program Data Use
- Tanger uses a loyalty program to gather data on customer shopping patterns and spending.
- This data enables targeted marketing and efficient staffing to enhance the shopping experience.
Predictive AI in Retail Marketing
- Artificial intelligence is now used predictively to shape marketing and operational decisions in retail.
- Personalized AI-driven messaging improves customer engagement and marketing ROI.