SaaS Interviews with CEOs, Startups, Founders 681: Tai Lopez, Gary V Paid Him To Grow Instagram with Classy Savant CEO Eduardo Gonzalez
Jun 5, 2017
21:47
Eduardo Gonzales. Two years ago, he started working on Instagram as a broke college student with a vision to become one of the largest influencers with literally zero dollars in investment. He learned the game and began growth hacking on different Instagram pages. Today, he stands with over 5M followers combined across multiple different niches on Instagram.
Famous Five:
- Favorite Book? – Think, Grow, Prosper and The Alchemist
- What CEO do you follow? – Jack Dorsey, Bill Gates and Mark Zuckerberg
- Favorite online tool? — com
- How many hours of sleep do you get?— At least 4
- If you could let your 20-year old self, know one thing, what would it be? – "I wished I would have studied more programming"
Time Stamped Show Notes:
- 00:40 – Nathan introduces Eduardo to the show
- 01:26 – "The power of social media is absolutely limitless"
- 01:30 – You can have a more intimate relationship between brands and consumers
- 01:56 – Social media is a great way to target people on mobile devices
- 02:05 – There's now a geographical private system where you want your followers to be
- 02:44 – Eduardo helped Tai Lopez with social media marketing
- 02:50 – Eduardo was one of the first people to help Movement Watches
- 03:00 – Movement Watches approached Eduardo when he was still on Tumblr
- 03:04 – Eduardo started growing on Tumblr as a luxury blogger and was able to grow a couple hundred thousand followers there
- 03:13 – Movement Watches was a small startup; Eduardo stayed with them and now they're at Nordstrom
- 03:40 – Eduardo was getting 15% for every affiliate
- 03:50 – When Movement Watches moved to Instagram, they paid Eduardo per post
- 03:59 – Eduardo charges per post depending on the page, the content of the post, and the type of following they want to engage
- 04:20 – For 380K followers in a luxury niche, it will $125-150 per post that will last a day
- 04:38 – The page's visual team will create content and then Eduardo will pick the one that matches his page
- 05:03 – One of Tai Lopez's marketers is Eduardo's friend and they approached Eduardo
- 05:26 – Tai Lopez did a lot of giveaways and online marketing courses
- 05:37 – He wanted to add value to people
- 05:57 – During giveaways, Tai had a large list of influencers that he reached out to
- 06:15 – The marketing team would ask Eduardo for a consultation regarding the strategy
- 06:32 – Eduardo also has a team who make content so they can make the content and reach out to Eduardo's influencers
- 06:55 – Tai Lopez does social media growth and he likes to grow his followers
- 07:00 – Tai targeted to have 10K followers when he came to Eduardo
- 07:10 – Tai now has around 500K followers
- 07:31 – Eduardo created the visual content for Tai
- 07:36 – Eduardo figured out the best schedule to post Tai's content
- 07:42 – Eduardo was able to track all the analytics
- 07:46 – As the following grew, Tai was able to know the best time to post, where the followers were coming from and where the most engaging followers come from
- 07:54 – They weeded out non-performing pages and created a list of pages that performed well until they reached 10K
- 08:07 – It took Eduardo a week and a half to reach 10K followers
- 08:10 – Tai paid Eduardo $5K
- 08:24 – The one page Tai is getting more followers is Big Toys
- 08:39 – The age groups on the page are 18-24 and 25-34 and mostly are in USA
- 08:54 – Because of the large age group, a lot of them are interested in the online courses that Tai offers
- 09:04 – Sometimes people would actually come to Eduardo and ask him if they should buy a page
- 09:12 – People do buy pages, but when you rebrand a page, you lose some of the following and it isn't as organic
- 09:24 – You can buy a page that is as close or as similar to the message that you want to convey
- 09:45 – Eduardo has worked with Gary V on his social media growth
- 09:58 – The work was almost similar with what Eduardo did for Tai
- 10:20 – Eduardo has worked with Secret Entourage
- 10:28 – They wanted to promote their online marketing sources
- 10:46 – Eduardo is also in the process of working with Rolls-Royce
- 11:17 – Eduardo has a lot people who have a large number of followers
- 11:26 – Eduardo has 5M and with co-founder, Goodlife, they'll have 10-11M followers combined
- 11:42 – Dan Fleyshman and Branden Hampton are some of the people they've worked for
- 12:13 – Dan and Brendan grew their own networks and pages and they acquired some
- 12:31 – Eduardo started working with small campaigns
- 13:15 – Eduardo launched his consulting company, Classy Savant, in 2016
- 13:25 – 2016 revenue was around $40K
- 13:30 – 2017 goal is at least $100K
- 14:00 – Eduardo collaborated with Mr. Goodlife and he has another partner
- 14:12 – Eduardo also has a few interns and photographers
- 14:37 – One of the most well-known tools that Eduardo uses is com
- 14:48 – You can check a public account's statistics and what they use for their posting
- 15:02 – com is where you can pull all sorts of information
- 15:24 – You can know who your top followers are, your most recent, and your first followers
- 15:55 – It works well too when you switch your Instagram from public to business account
- 16:27 – You can always Google the top hashtags
- 16:46 – You have to keep your hashtags from 5 to 15
- 18:25 – The Famous Five
3 Key Points:
- Dream BIG even if you have to start small.
- It is now easier for brands to reach out to their target consumers because of social media.
- Gaining followers in Instagram isn't that simple—you have to have a goal and a planned strategy to reach that goal.
Resources Mentioned:
- The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
- Hotjar – Gives Nathan a recording of what is happening on a website or where are people clicking and scrolling on the website
- Organifi – The juice was Nathan's life saver during his trip in Southeast Asia
- Klipfolio – Track your business performance across all departments for FREE
- Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
- Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
- Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
- Freshbooks – Nathan doesn't waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
Show Notes provided by Mallard Creatives