LEADING BRANDS® — Wavebreak Podcast Madison Reed with Founder and CEO Amy Errett
Jan 16, 2023
56:34
Amy Errett founded Madison Reed and has rapidly scaled it into the leading Professional Hair Color brand.
In today's episode, Amy shares her most important learnings as one of the most successful Founder/CEOs in all of consumer brands.
In this episode you’ll learn:
- Amy’s top learnings as a venture capitalist that accelerated the success of Madison Reed
- How the brand excelled at navigating challenges during the pandemic
- The importance of educating their customers and their approach to CX
- The brand's strategy for accelerating growth by scaling in retail
- Madison Reed's most effective marketing channel
You'll also hear what Amy would go back and do differently, plus what's next for Madison Reed. This episode is a must listen.
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