

Diary of a CDO: Using data & analytics for competitive advantage with Steve Janoo
Mar 28, 2024
Steve Janoo, Chief Data Officer at Diageo, brings a wealth of experience from the tech world into the beverage industry. He discusses the integration of data strategy and digital technology while emphasizing the evolving role of data leaders. Steve explores the federated approach to data management, highlighting the balance between centralization and decentralization. He also shares how data and AI can drive competitive advantage and the importance of collaboration in transforming business practices.
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Diageo's Data Leadership
- Steve Janoo leads data analytics and digital technology strategy for Diageo globally.
- Diageo owns brands like Guinness, Johnnie Walker, and Baileys.
Diageo's Office Bars
- While the New York Diageo office has free bars, the London office does not.
- However, there are two bars in the London office, encouraging responsible enjoyment.
Career Journey
- Steve Janoo's career has focused on business growth and transformation using technology and data.
- He spent 15 years at Dyson, culminating as Global CIO, before joining Diageo.