Sports Marketing Machine Podcast
87 - 3 Ways to Increase Ticket Usage for Ticket Plan Holders
Oct 9, 2024
Discover three innovative strategies to enhance ticket usage among season ticket holders. Proactive communication, like reminder texts, keeps fans engaged and informed. Exclusive events offer unforgettable experiences that build emotional connections. Personalized game day perks, such as seat upgrades and custom surprises, motivate fans to attend more games. By fostering community and ensuring a positive experience, teams can strengthen loyalty and increase renewal rates.
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Quick takeaways
- Proactive communication, including reminder texts and personalized emails, significantly enhances ticket usage and keeps fans engaged.
- Exclusive events and personalized perks foster emotional connections, motivating ticket holders to attend games more frequently and renew their tickets.
Deep dives
Enhancing Engagement Through Proactive Communication
Implementing proactive communication strategies, such as reminder emails and personalized texts, significantly increases ticket usage among season ticket and mini plan holders. Sending timely reminders about upcoming games, much like appointment reminders from a dentist, can ensure fans remain engaged despite their busy lives. Personal touches in these communications, like details about promotions or venue logistics, further enhance the likelihood that ticket holders will attend games. Additionally, in-game seat visits by staff provide an opportunity to build relationships and show appreciation, which fosters loyalty and improves overall fan experience.
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