87 - 3 Ways to Increase Ticket Usage for Ticket Plan Holders
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Oct 9, 2024
Discover three innovative strategies to enhance ticket usage among season ticket holders. Proactive communication, like reminder texts, keeps fans engaged and informed. Exclusive events offer unforgettable experiences that build emotional connections. Personalized game day perks, such as seat upgrades and custom surprises, motivate fans to attend more games. By fostering community and ensuring a positive experience, teams can strengthen loyalty and increase renewal rates.
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volunteer_activism ADVICE
Use Reminders and Seat Visits
Send reminder emails and texts to season and mini plan ticket holders before their games to boost attendance.
Use seat visits during games to build personal relationships and ensure a positive fan experience.
volunteer_activism ADVICE
Offer Exclusive Events and Access
Create exclusive invite-only events and behind-the-scenes access to make ticket holders feel valued.
Examples include meet-and-greets, locker room tours, and private watch parties for away games.
volunteer_activism ADVICE
Provide Personalized Game Day Perks
Offer personalized game day perks like seat upgrades, surprises, and attendance-based rewards to encourage loyalty.
Tie perks to attendance using a points system for merchandise or special event access.
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In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser shares three effective strategies to increase ticket usage among season ticket holders and mini-plan holders. He highlights the value of proactive communication, exclusive events, and personalized game day perks in boosting fan engagement and retention. By using these approaches, teams can strengthen emotional connections with their fans, leading to increased attendance and long-term loyalty.
Takeaways
Proactive communication increases engagement: Reminder emails and texts keep ticket holders informed about games, promotions, and special perks.
Exclusive access creates stronger emotional connections: Invite-only events and behind-the-scenes opportunities provide fans with memorable, high-value experiences.
Personalized perks encourage loyalty and attendance: Offering seat upgrades, custom surprises, and attendance-based rewards motivates fans to attend more games.
Seat visits build personal relationships: Checking in on season ticket holders during games fosters a sense of community and ensures a positive experience.
Creating high-value experiences makes fans feel special: Personalization and exclusivity are crucial to enhancing fan satisfaction and encouraging frequent attendance.
Frequent attendance increases the likelihood of renewal: The more often fans attend, the stronger their connection to the team, making them more likely to renew their tickets.
Chapters
00:00 - Introduction to Ticket Usage Strategies
01:08 - Proactive Communication for Engagement
04:18 - Exclusive Events and Behind-the-Scenes Access
Sports Marketing Machine Podcast