10 Steps to Go from Nothing to Crowdfunding Campaign with Kyle Sussenbach
Aug 30, 2023
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Entrepreneur Kyle Sussenbach shares 10 steps to go from nothing to a successful crowdfunding campaign, including building a brand, tracking expenses, finding mentors, and creating a loyal community. They also discuss manufacturing costs, profit margins, and the significance of a Board Game Geek profile.
Continuous learning is crucial in the board game industry through podcasts, articles, and game playing.
Establish clear goals before entering the world of board game design and publishing.
Setting up an LLC and understanding tax obligations are important practical steps in creating a board game business.
Playtesting and seeking honest feedback from others are essential for improving game mechanics and player experience.
Building a community and implementing a marketing strategy are vital for success in the board game industry.
Deep dives
The importance of growing your knowledge base
To succeed in the board game industry, it is crucial to continuously grow your knowledge base. This can be achieved by listening to podcasts like the Board Game Design Lab and Board Game Business, reading articles by experts like Jamie Stegmaier, and playing a wide variety of games, including top-rated ones on BGG. Aspiring designers should also explore and understand platforms like BGG to gain a deeper understanding of the industry.
The significance of identifying your goals
When entering the world of board game design and publishing, it is important to identify your goals. This can involve determining whether you want to design a game to pitch to a publisher, create a game for personal enjoyment, or establish a profitable business. Having a clear vision of what you want to achieve will guide your decisions and efforts throughout the entire process.
Setting up an LLC and understanding taxes
One of the practical steps involved in creating a board game business is setting up an LLC (Limited Liability Company). This provides advantages such as separating personal and business assets and tax benefits. It is also important to understand tax obligations and keep thorough records of expenses related to board game development, as they can be tax-deductible.
The value of playtesting and feedback
Playtesting is a crucial part of the game design process. It involves getting the game in front of people, including other designers, to gather feedback and improve the mechanics, rules, and overall player experience. Blind playtesting, where the designer is not present, offers valuable insights into how well the game is understood and played. Seeking honest feedback from people who are not afraid to criticize helps in refining the game and making it more engaging for players.
Creating a community and marketing strategy
Building a community is essential for success in the board game industry. This can be achieved by creating a website, establishing a newsletter, and building a social media presence. It is also important to have a marketing strategy in place, with a focus on connecting with potential customers and spreading awareness about the game. Utilizing platforms like Facebook ads and Instagram ads can be effective in reaching a wider audience and generating interest.
Building a Community and Involving Your Audience
Building a community is crucial for crowdfunding success. Engage your audience and include them in the decision-making process. Seek feedback and listen to their ideas to make them feel involved and valued.
Art and Graphic Design on a Budget
When starting out, it may be necessary to find artists and designers who offer more affordable rates. Look for talented individuals on platforms like ArtStation or other competitions where artists showcase their work. Consider working with creators from countries with lower living costs to get high-quality art at a more reasonable price.
Simplifying Manufacturing and Shipping
Simplify the manufacturing process by working with reliable manufacturers like LongPack or What's Games. Get quotes and consider the minimum order quantities and quality of components. For shipping, consider using services like Sin from China to handle worldwide shipping directly from the manufacturer.
Kickstarter Page and Setting Realistic Goals
Create a Kickstarter page that provides a clear and engaging experience for potential backers. Keep the campaign length manageable, such as 14 to 18 days, and set achievable funding goals. Focus on presenting a polished and professional campaign that builds trust and excitement.
Kyle Sussenbach and I chat about how to get started in creating a publishing business and how to go from absolutely nothing to launching a crowdfunding campaign.
