

Why the Left Had to Steal the Right’s Dark-Money Playbook
Oct 31, 2020
Tara McGowan, a progressive political operative and founder of Acronym, shares insights from her experience on the Obama campaign and the Iowa caucus app debacle. She discusses the necessity for Democrats to adopt strategies similar to Republicans' dark-money tactics to enhance their electoral success. The conversation also delves into the evolving role of social media in political campaigning and the importance of transparency and accountability in modern politics. McGowan emphasizes the significance of innovative approaches and addressing misinformation.
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Tara McGowan's Career Path
- Tara McGowan began her career in journalism, covering the 2008 election.
- She transitioned to politics, working for Jim Langevin and then Obama's 2012 campaign.
Democrats' Digital Advantage
- Democrats were early adopters of online fundraising, legitimizing digital strategies.
- Obama's campaign, driven by necessity, heavily resourced its digital team.
Consultant Culture Shortcomings
- The for-profit consultant culture in politics often leads to repeated failures.
- This culture struggles to keep up with the rapid innovation in social media.