081: Referral Marketing by Email (with John Rafferty)

Referral marketing is powerful. And done by email it’s also ridiculously easy as business attorney John Rafferty discovered. Learn how he cracked the code.

 

Episode Show notes:

• John Rafferty’s biography;
• John’s simple template for sending a monthly referral marketing email that gets astonishing results.
• MailerLite; - free email for 2,000 or fewer recipients (this is the service that John uses).
• ConvertKit; - the email service that Ernie uses and recommends (pricing starts at $29/month for 1,000 recipients)
• Dean Jackson’s Email Mastery course.
• Dean Jackson’s More Cheese, Less Whiskers podcast
• Vets Get Jobs - John’s website to help veterans under 40 find a great job after their military service
• Join Ernie’s private Facebook Group for Referral Marketing by Email.

General Resources

• Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
• Focus on these essential tech tools for maximum traction in your practice.
• Take this short law practice assessment to identify your main strengths & weaknesses.

Thanks to My Sponsor

Smith.ai; is a superior receptionist service for law firms that also helps you convert first-time callers or website visitors into paying clients.

They also offer a free AI Chatbot that provides 24/7 service on your website. Ernie appreciates the superior service they provide to his callers and web visitors, and you will too.

And if you’re curious about how a virtual receptionist service can help you take your practice to the next level, check out this ebook.

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com