Selling a Business: How a "Personal Goodwill Audit" Saved Me Hundreds of Thousands in Taxes

When you are Selling a Business, there's one thing you must do. Here's How a "Personal Goodwill Audit" Saved Me Hundreds of Thousands in Taxes. In this interview, Jay Myers, who sold his $25 million/year company, reveals the power of a "Personal Goodwill Audit." Learn how this process quantifies the value you personally bring to the business, allowing that portion of the sale to be taxed at a significantly lower rate. In this interview, Jay Myers, who sold his $25 million/year company, reveals the power of a "Personal Goodwill Audit." Learn how this process quantifies the value you personally bring to the business, allowing that portion of the sale to be taxed at a significantly lower rate. This is a must-watch for any founder planning an exit. Check out the company: https://jaymyersceo.com

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🕒 CHAPTERS

00:00 - The Call I Ignored For Years

06:14 - What No One Tells You About Selling Your Business (The Grieving Process)

07:31 - A Founder's Checklist for Making Your Company "Sellable"

11:38 - How to Get on the Inc. 5000 List

13:52 - Important advice before selling your company

20:10 - How I Kept the $25M Sale a Secret From My Team

25:30 - The #1 Thing They Ask for in Due Diligence

27:00 - The Audit That Saved Me Hundreds of Thousands in Taxes

29:56 - You Don't Sell Your Past. You Sell Your FUTURE.

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