Break the built-in failure cycle and run campaigns that delight your client - with Lucia Dello

David and Lucia discuss the importance of breaking the built-in failure cycle and running campaigns that delight your client.

Talking points include:

What is the built-in failure cycle?

What causes it?

What can you do to stop it and change it?

What are examples of campaigns that delight a client?

How do you make this more likely to happen in the future?

How do you replicate this or automate this?