The Shopify Growth Show The DTC Playbook for BFCM 2025 (Part 2): How Smart Brands Win Q4 Without Wrecking Q1 - The Shopify Growth Show (#21)
Nov 4, 2025
Smart brands don’t just chase profits in November; they plan for January too. The biggest BFCM mistake? Not considering the long-term impact of Q4 strategies. Tune in for strategies on setting sustainable Q4 goals, evaluating customer acquisition quality, and crafting offers that build loyalty rather than attract deal-chasers. Learn how to optimize your ad spend, refine your messaging, and leverage email and SMS for higher engagement. Plus, find out how to avoid the post-BFCM hangover and set yourself up for Q1 success!
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Choose Whether To Compete In Q4
- Do decide whether your brand should compete in Q4 based on margins, giftability, and inventory rather than following the crowd.
- Avoid blanket storewide discounts that will tank margin and train customers to wait for sales.
Make Goals Drive Offers
- Set clear Q4 goals: profit maximization, new customer acquisition, or clearing slow SKUs, and design offers accordingly.
- Different owners (VC vs bootstrapped) will legitimately choose different goals for the same season.
Use Bundles To Protect Margin
- Do design offers that increase AOV like bundles or BOGO instead of deep discounts on hero SKUs.
- Use upsells and packages to cover higher acquisition costs during the season.