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The DTC Playbook for BFCM 2025 (Part 2): How Smart Brands Win Q4 Without Wrecking Q1 - The Shopify Growth Show (#21)

The Shopify Growth Show

00:00

Ad Messaging: Gift-Focused Positioning Works

Jim suggests targeting 'perfect gift for...' creative, unboxing videos, and direct, simple ad copy during holiday buying.

Play episode from 28:35
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