
The DTC Playbook for BFCM 2025 (Part 2): How Smart Brands Win Q4 Without Wrecking Q1 - The Shopify Growth Show (#21)
The Shopify Growth Show
00:00
Ad Messaging: Gift-Focused Positioning Works
Jim suggests targeting 'perfect gift for...' creative, unboxing videos, and direct, simple ad copy during holiday buying.
Play episode from 28:35
Transcript


