Mike Gustafson is the President of Search Discovery, a data transformation company that helps organizations transform by executing data strategies to achieve desired business outcomes. As a leader and senior executive, he has experience leading professional services and technology teams. Mike has also created and implemented solutions for multiple industries including nonprofits, consumer products, and financial services. Before Search Discovery, he held various partner roles at Rosetta.

In the era of digital marketing and advertising, data privacy is a growing concern, and companies must recognize the implications of data collection to comply with emerging regulations. But a data privacy compliance survey of 300 businesses reveals that in some industries, approximately 93% of these companies lack restrictions around data collection. So how can you safeguard consumer data?

According to data analytics expert Mike Gustafson, many organizations lack an adequate understanding of the data they’ve gathered. Acknowledging privacy regulations requires developing a proactive data collection strategy that addresses objectives for usage, variety, and management. Businesses should only gather relevant information to personalize and streamline the customer experience, so holistic privacy programs involving the entire organization are essential. 

In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels chat with Mike Gustafson, President of Search Discovery, about transforming how corporations collect and utilize consumer data. Mike shares why companies should consider end-to-end data transformation, the challenges of data privacy compliance, and how companies respond to Google Analytics regulations.