The Hustle Daily Show

The scent and sound of 21st century marketing

Nov 1, 2023
Brands are using scent as a marketing tool, but will it work? The hosts discuss the power of scent and sound in marketing, including custom fragrances and sonic logos. They express skepticism towards the effectiveness of scent marketing and explore the challenges of capturing people's attention.
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Episode notes
1
Introduction
00:00 • 4min
2
Trademark Filing and the Power of Smell in Branding
03:54 • 4min
3
The Use of Scent and Sound in Marketing
07:57 • 4min