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4min chapter
The scent and sound of 21st century marketing
The Hustle Daily Show
Trademark Filing and the Power of Smell in Branding
This chapter explores the unique power of scent in branding and discusses current ways brands are using scent as a marketing tool, including custom fragrances commissioned by Mastercard. The hosts express skepticism towards the effectiveness of scent marketing and whether it truly resonates with consumers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode