The AIAS Game Maker's Notebook Founder Ted Price Reflects on 30 Years of Insomniac Games and Retirement
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Mar 10, 2025 Ted Price, founder of Insomniac Games and a 2025 AIAS Hall of Fame inductee, reflects on his three-decade journey in the gaming industry. He shares insights on the evolution of Insomniac, particularly the impactful partnership with Marvel on Spider-Man. Ted discusses the importance of leadership, team collaboration, and the industry's current transitions, including the rise of PC gaming. As he prepares for retirement, he expresses excitement for future endeavors in STEM education while cherishing the memories and lessons from his storied career.
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Strong Core Tech Team
- Invest in a strong core tech team that can support multiple projects and genres.
- This allows for flexibility and efficient resource allocation across the studio.
Multi-Publisher Era
- Insomniac Games experienced a "multi-publisher era" working with EA, Microsoft, and GameStop alongside Sony.
- This period taught them valuable lessons in working with diverse partners but also highlighted the importance of focus.
Spider-Man's Impact
- Spider-Man's success increased Insomniac's visibility and audience, but also elevated expectations for future projects.
- The team embraced the pressure to deliver even better experiences.