Mark McLeod – The fundamentals of business growth in real estate

With a wealth of experience in the real estate industry, Mark McLeod is the Chief of Growth  of the largest real estate group in Australia. Mark’s role focuses in on how agents can grow themselves personally in order to grow the business professionally. 

In this interview, Mark discusses growth in any market, how the role of the real estate agent needs to evolve both within this market and in the future, how to turn around a stale listing and much more.

“Time is the currency in which you deal in. How well you use that time will determine the success of your business.”

Mark McLeod

Some topics that were discussed include:

• The concept driving traffic (organic vs proactive) to your stock and how that impacts vendor conversations and reporting
• How controlling clearance rates and days on market will impact your energy (for better or worse)
• What is likely to happen once a piece of stock hits 60 days (based on actual data) and why ‘recycling’ can help
• Where scripts and dialogs fall short as far as your customers are concerned – particularly, for example, when it comes to something like a price reduction
• Real relationships vs virtual relationships and what you can rely on
• What is an opportunistic business vs a ‘core’ business and which is most likely to grow
• What might occur in the real estate office of the future
• Building an ecosystem

Contact Mark McLeod

Mark on LinkedIn
The Ray White Group

References and Links Mentioned:

• Elite Agent Extra
• Mark’s first podcast with Elite Agent – The Leadership Diaries
• Focus on the Opportunities – eBook with all of Marks articles
• Ray White’s relationship with Harvard University and Professor Groysberg
• Podcast with Gavin Rubinstein
• Elite Agent Transform – Building an Ecosystem with Mark McLeod (highlights)
• Building an Ecosystem with Mark McLeod (Extended Pro Version)
• Three sales and controlling the conversation in a changed market (Extended Pro Version)
• The innovators at Ray White: Jason Alford and Kelly Tatlow