To Focus or Not to Focus, The Marketer's Dilemma

[00:27] Today’s Topic: To Focus or Not to Focus, The Marketer's Dilemma

[00:50] People have different concepts of how marketing works.

[01:02] Your tactics all depend on what your business is, what its status is, etc.

[01:37] Pick a tactic that is working the best for you and focus all your energy on that.

[01:55] Once that tactic is operating to its best abilities, add in other tactics.

[02:24] Eric worked at a company that tried a bunch of different tactics and found video marketing worked the best, then focused all their energy on that.

[03:14] Neil met the Legal Zoom/Shoedazzle CEO; he told Neil to have laser focus.

[04:10] Steve Jobs said that he is better at saying “no” than other people.

[04:40] If your growth rate is accelerating, hit the gas. If it’s decelerating, think about what you can improve.

[04:55] That’s all for today!

[05:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

To Focus or Not to Focus, The Marketer's Dilemma | Ep. #625