44: Why Are We So Distracted? - with Nir Eyal, Author, Speaker, & Thought Leader

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology."

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. 

In addition to blogging at NirandFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. 

Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite, Marco Polo, Anchor.fm (acquired by Spotify), and more.

Nir attended The Stanford Graduate School of Business and Emory University.

In this episode, Nir shares amazing insight from his book, Indistractable.

Some topics discussed include:

• Misconceptions on distraction and technology
• Internal triggers (the root of distraction) and how to master these triggers 
• Traction as the opposite of distraction
• Turning our values into time - what's on your calendar and why?
• Freud's pleasure principle - the desire to pursue pleasure and avoid pain
• The importance of self-compassion
• Coping and dealing with discomfort 
• What it means to live with intent
• Using uncertainty and one's curiosity as a form of motivation
• Apps and tools to help with focus and time management

To learn more about Nir's work and to purchase his books, you can visit the links below.

FOLLOW NIR:

WEBSITE: https://www.nirandfar.com
BOOKS: INDISTRACTABLE / HOOKED
INSTA: @neyal99
TWITTER: @nireyal

STAY CONNECTED:

INSTA: @trustandthrive
TIKOK:@trustandthrive
TWITTER: @trustandthrive
FACEBOOK: bit.ly/FBtaramont
WEBSITE: www.tara-mont.com
EMAIL: trustandthrive@gmail.com