Alt Goes Mainstream: The Latest on Alternative Investments, WealthTech, & Private Markets

Goldman Sachs' Sara Naison-Tarajano - working with the apex of the wealth channel

Jan 20, 2026
In this discussion, Sara Naison-Tarajano, a seasoned Partner at Goldman Sachs with over 25 years of experience, delves into the unique needs of family offices. She shares insights on the intersection of private markets and wealth management, emphasizing how her background in public markets informs her approach. Sara explains the purpose of the Apex Family Office initiative, highlights trends in co-investing, and discusses the growing appetite for alternatives among family offices. Throughout, she underscores the importance of education and long-term strategies in wealth management.
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ANECDOTE

From One-Year Plan To 26-Year Career

  • Sara Naison-Tarajano accepted Goldman's offer on the spot after a day-long interview expecting to stay one year.
  • She stayed 26 years by following intellectual curiosity and new opportunities across the firm.
INSIGHT

Derivatives Shaped A Structuring Mindset

  • Derivatives taught Sara problem-solving and risk management rather than just risk-taking.
  • That structuring mindset later shaped her deep, technical approach to private markets.
INSIGHT

Apex Fills An Institutional Deal-Flow Gap

  • Apex targets family offices with institutional infrastructure and CIOs that still need platform-level deal flow.
  • The value proposition is Goldman’s cross-divisional private and public deal flow and on‑balance-sheet investing capabilities.
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