Maximum Lawyer Standing Out in a Sea of Lawyers with RizeUp Media
Are you a new lawyer and need help getting your name out there? In this podcast episode, Jim and Tyson introduce Vaidas Cikotas and Steve Williams from RizeUp Media, a digital marketing agency specializing in law firm marketing. They all discuss how attorneys can establish an online presence and set the foundations for their business.
First Thing to Setup
Working as a new defense lawyer involves a lot of marketing to get those first few clients. People need to be able to find you as a lawyer. One thing that is important to set up is Google My Business. This allows someone to add and edit business info and allows you to know how people find your business. This makes sure all information is up to date so you do not lose a single customer.
Make Connections
Networking is an important aspect of any business. In the legal field, networking with fellow attorneys is crucial to not only making connections but letting others know you are in business. If a fellow attorney cannot take on a case, they may refer a client to you. Being new in the business is all about making connections. Creating an online presence is another way to get your name and business out there. In relation to the legal field, commenting on various cases that are making headlines is a great way for people to understand your perspective. Social media like Twitter or Facebook is a great tool for this. The more online presence you have, the easier it will be for people to find you when they search on Google.
Consistent Online Presence
Vaidas and Steve talk about how a lot of great law firms exist but because they don't have a solid and consistent online presence, people are not aware of their work. They emphasize the need to keep an up to date website with the correct contact information, staff directory and biographies and the cases that attorneys have worked on. Think about this: If you need someone to landscape your backyard and the companies you are searching up do not have pictures of their landscaping work, you are not going to hire them. The same thing goes for law firms! Law firms and lawyers alike need to show their successes to get clients.
Jim’s Hack: Don’t give your cell phone number to your clients when they are your clients, but give it to them after so they can refer you cases.
Vaidas's Tip: Understand what you are spending for marketing and ask for help.
Steve’s Tip: Give your clients your office phone number of your firm when they sign up.
Tyson’s Tip: Use Zoho voice!
Episode Highlights:
- 2:15 The initial steps attorneys should take to establish their online presence
- 5:59 Importance of creating content to build presence on social media
- 14:13 Exploring the long-term benefits of organic search results
- 19:22 The significance of having a good online reputation
🎥 Watch the full video on YouTube here.
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