The Alpha M. Podcast Selling $20 MILLION+ In Men's Belts
Feb 23, 2021
David Ferree, co-founder of Anson Belt, shares his journey selling over $20 million in innovative, holeless belts. He discusses turning a simple idea into a successful e-commerce venture with a modest investment. Learn about the unique micro-adjustment design that revolutionized the market and the importance of customer engagement. David reveals the challenges of entrepreneurship, balancing a full-time job while growing the brand, and how the pandemic impacted their success. His dedication to personal service has been key to building brand loyalty.
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Origin of Anson Belt
- David's father found an innovative, holeless belt in Asia and wanted to sell it in the US market.
- David's worn-out belt inspired them to develop a belt with a micro-adjustable track system instead of holes.
Slow Start With Full-time Job
- David started selling belts with a $50,000 investment funded by friends with a payback agreement.
- Early sales were slow, taking years to sell initial inventory; David managed operations while working full-time.
Customer Service Builds Loyalty
- Exceptional customer service creates raving brand advocates.
- David personally answers most customer calls, deepening customer connection and loyalty.