Building Billion Dollar Business with Strategic Marketing w/ Ross Simmonds, Foundation Marketing

Berkshire Hathaway and the famed investor Warren Buffett himself are often the topic of discussion when it comes to achieving success in the world of venture. 

Nevertheless, despite the almost unassuming marketing strategies compared to today’s eye-catching everything, Berkshire Hathaway illustrated incomparable strategic marketing that yielded loyalty and reputation.

This inspired today's Billion Dollar Bite, where we delve into the topic of strategic marketing and how us in the venture world can learn a thing or two.

Ross Simmonds is the founder of today's leading content marketing firm, Foundation. Ross leads the team at Foundation, specializing in helping B2B and SaaS brands build content marketing engines that generate millions of visits a year, resulting in millions worth of new business.

We covered a range of topics from A.I. and marketing reskilling your workforce to breaking down some amazing case studies from billion-dollar businesses like MasterClass and Berkshire Hathaway.

TIMESTAMPS / KEY TAKEAWAYS

0:00 - Intro

2:47 - AI for marketer; takes on AI replacing marketer’s job

6:24 - Biggest lessons from MasterClass: building around Google search intent

10:33 - MasterClass’ marketing strategy

12:18 - Glassdoor’s content creation and SEO strategies

13:33 - Leveraging AI, the best approach to expand globally as B2B business

16:36 - Mr.Beast; Berkshire Hathaway; should all businesses be creators?

19:11 - Leaders as the voices on platform like LinkedIn

21:32 - Content creation in leadership position is a waste of time?

23:30 - How do we engage with public reaction on social media?

24:42 - Takes on nonpolitical versus political leader; common mistakes made by companies on social initiatives

28:00 - Billion dollar questions

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About Ross Simmonds

A marketer, keynote speaker, SaaS & B2B tech investor, writer and the CEO of Foundation. Ross is multitalented and devoted his work to help, inspire and teach the underdogs of the world how to use research, creation, distribution and optimization to unlock new levels of growth and opportunities.

Ross’ content marketing agency, Foundation, offers content marketing services to a diverse clientele spanning the globe. We’ve worked some of the most successful SaaS companies in the world and work as partners for multiple publicly traded cloud companies who have redefined entire industries. 

More about Ross and Foundation: https://rosssimmonds.com/

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