Want to know why some brands dominate while others fight for scraps?

In this episode, Mark Drager sits down with Gair Maxwell, author of Big Little Legends, to reveal how ordinary businesses become extraordinary brands through the power of story. 

From turning a small-town car dealership into a $50 million phenomenon to helping a home renovation company scale to $1 billion in revenue, Gair shares the secrets behind creating magnetic brand narratives that make selling effortless.

Here you will learn: 

• The "Mona Lisa Effect" and why the best product rarely wins

• How changing your story (not your product) can transform your entire business

• Why most companies get brand building completely wrong 

• The four essential leadership qualities needed to become legendary 

• How to discover and leverage your unique story in a crowded market 

• The critical difference between marketing tactics and creating true legends

• Why traditional "best practices" often lead to mediocre results 

• How to know if you have the courage to truly stand out 

• The hidden power of symbolism and metaphor in business 

• Practical steps to turn your company into a "Category of One" 

• The surprising truth about what actually makes customers line up

Are you struggling to differentiate your business or ready to become a leader in your space? Tune in now!

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